Archiving Creativity to Stimulate the Future
I recently took an active role in an historic event at McMaster University's Ron Joyce Centre. It was historic because McMaster University President and Vice-Chancellor Patrick Deane was there to officially announce the donation of a significant collection of advertising campaign materials from some of North America's most iconic brands -...
Feb 16, 2012
Congratulations Teachers Credit Union!
We are proud to announce that Teachers Credit Union has been nominated for their 6th Readers’ Choice Award in a row.
Teachers Credit Union has been nominated within the “Best Business/Service” category as part of the 2012 Hamilton Community News Readers’ Choice Awards.
Please be...
Can switching off keep you on your game?
As our world becomes ever more connected via the web, Facebook, Twitter and a host of other networking options some are suggesting the best way to live with the mounting cache of information growing all around us is to disconnect.
A New Year’s Resolution recommendation from San Francisco based artist Ivan Cash is to take a Facebook...
There's a little Harley in everyone…
After and extensive agency review, Deeley Harley-Davidson® Canada recently announced that the Ontario Retailer Regional advertising business has been awarded to JAN Kelley Marketing. Dom Bovalino, Marketing Director for Deeley Harley-Davidson® Canada, said “A strong background in working with retail networks, along with thei...
Meyers-Briggs exercise spawns agency turf war.
The JAN Kelley Senior Management Team was shocked to find they now face a budding gang crisis across the traditionally friendly agency. The divisiveness stemmed from a Meyers-Briggs session where staff-member personality types were identified and analyzed in an effort to aid workplace harmony and productivity. Toward the later stages of t...
Open Season - The Jan Kelley Advent Calendar
It's here. Greeted with frosted roof-tops on the first December morn, the Holiday has officially begun. The opening of the first door of the Advent calendar symbolically christens the season as the countdown to Christmas begins. Well, your friends here at JAN Kelley are offering you an Advent Calendar of our own to ...
Lessons from the Pool Man
Earlier this fall I attended the World Content Marketing Conference in Cleveland, Ohio. We arrived in town the night before the official start of conference. We boarded the Rapid Transit System from the airport to the hotel travelling among a handful of local Clevelanders…and one outgoing pool man from Virginia.
And, that&rs...
I Need More Cowbell...no, wait....More Content!
"Content, content, content," – say that with a petulant whine à la Jan Brady. Are we making too much out of content? Content is all the rage today. Content is King! Content is everything, and everything is content!
Christopher Walken as "The Bruce Dickinson" delivering that iconic phrase.
While everything is con...
Ontario Uncorked for Adventurous Connoisseurs
This spring, Winery & Grower Alliance of Ontario approached us to develop a website that makes planning a wine tour in Ontario’s famous wine regions fun, engaging and efficient.
Our first step was to understand our audience: how they are currently creating tour itineraries, what they are looking for from a wine tour planner, an...
Public Relations - "The New 101"
Public Relations is the practice of connecting organizations to their key stakeholders. By establishing and cultivating positive relationships with them, we gain important insights into their needs and interests. We also create advocates for who we are and what we do. They support and tell our story for us.
I've always believed an effect...
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