I recently attended a concert at the fabulous Koerner Hall where Cuban-Canadian pianist and composer Hilario Durán led a 20 piece big band in an evening of latin jazz with special guest Paquito D'Rivera, a fellow Cuban ex-patriate. The evening was, to my mind, the best form of entertainment in that it exceeded my anticipation, hel...
Decoupling and Single Source Content Management are two important principles in software design and content management – and following these principles can also help you organize and manage your digital marketing assets. Decoupling is a term used in object oriented analysis and design, which speaks of removing unnecessary rel...
If you've poked around the 'People' section of our website long enough (and let's be honest, why wouldn't you?) you will notice that a good number of our younger employees are from MARS. Though an intergalactic excursion may be on the Agency's horizon, the truth of this puzzling acronym lies much closer to home. Marketing, Advertising, Re...
To build awareness of the TerraStar among small business owners and place it firmly on their consideration list, International Trucks turned to satisfied customers. Perhaps satisfied is a bit of an understatement, these testimonials were truly glowing. Until now, many small business owners hadn’t considered the TerraStar and felt i...
I recently took an active role in an historic event at McMaster University's Ron Joyce Centre. It was historic because McMaster University President and Vice-Chancellor Patrick Deane was there to officially announce the donation of a significant collection of advertising campaign materials from some of North America's most iconic brands -...
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