JAN Kelley Marketing

Sep 21, 2010

Anecdote derails productive meeting

A fruitful brainstorming session, for an undisclosed client, nearly came to a halt early yesterday afternoon. Agency Account Director, Krista Kay, had gathered a diverse group of brainstormers from throughout the agency and prepared them well for the session.

“They had reference materials, some short background documents and just enough inspirational stimuli. It was the perfect set-up for great ideation.” Kay also reported that the initial momentum was generating “some excellent ideas”. Unfortunately, the session came unraveled as agency funny-man, Michael Halbmeier, began telling attendees about a comedic slip-and-fall accident he observed involving an elderly couple over the weekend. The details of the story haven’t been released, but apparently a chocolate cake and a wayward road-hockey ball were key factors.

“It was an entertaining story, and I hope no one was hurt, but it cost me almost ten minutes,” lamented Kay. It was also reported that the participants from the creative department had the most difficultly regaining their focus on the task-at-hand. 

Chris SanisloCopywriter

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