Creativity , Branding , Client Work Sep 23, 2010
Lights, Camera, Action!
On Sept. 20th, two 30 sec. television ads hit the airways. If you've ever worked at an agency and had to deliver a television campaign, you'll know what I mean when I say it's a bit similar to birthing a baby.
The most important part of development came well before conception of scripts or storyboards. Valuable customer insight led us to the idea. “We heard time and time again that even current customers are unaware of the importance of windshield safety,” explains Account Director, Krista Kay, “so, it became paramount that we establish windshields as a key component to ensuring you’re safe in your car.”
The other part of the challenge was to find a way to interest you in the subject of your windshield in the first place, while interrupting your favourite show.
About Apple Auto Glass®
Apple Auto Glass® is a Canadian-owned company founded in 1983 with over
121 locally owned and operated stores. With a focus on quality and safety, Apple
Auto Glass® is the “local expert”, offering customers personalized service backed
nationwide by the Apple Auto Glass® Guarantee.
Lynn RidleyVice President | Creative
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