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<title>Jan Kelley Marketing Blog - Krista Benz</title>
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<description><![CDATA[Jan Kelley Marketing Blog - Description]]></description>
<image><title>Jan Kelley Marketing Blog</title>
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<pubDate>Sat, 19 May 2012 18:18:06 -0400</pubDate>
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<title>Evolution in Action  The JAN Kelley Experiment</title>
<link>http://www.jankelley.comblog.php?blogId=152</link>
<pubDate>Mon, 04 Jul 2011 22:11:30 -0400</pubDate>
<description><![CDATA[How long you have been at a company, says a lot about who you are. We have observed that people take on certain characteristics depending on their tenure. Take for example this diagram which outlines our JAN Kelley staff members and the stage they are in their career here at JKM. I am in the Seasoned Veterans bucket and can especially relate to the 'tire easily' trait. I got tired just writing this. I chuckle as I reflect back and see myself in the previous segments.
In all seriousness though, it is pretty revealing to map out our staff members and look at where they are placed. We have a broad mix of young and (ahem) "mature" and, as a result, have a strong blend of experiences and perspectives. As a group, that makes us stronger. We spend more time together than we do apart. And we love having new recruits onboard. Our "Infant Era" segment has so much passion and energy, and breathes new life into our organization. Us Seasoned Veterans have a lot to learn from them, just as they do from us.
In the ad industry, turnover is typically pretty high. For our company though, we don't have that same turnover. People tend to stay and grow &ndash; and evolve. I would say this has a lot to do with our culture and our values. And let's not forget about our work. We are pretty proud of the work we have accomplished over the years for our clients, and the brands we have helped to build.
As an agency we have a lot of fun together and as we like to say &ndash; we take our work seriously but not ourselves.
Which segment do you fall into?&nbsp;]]></description>
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<author>kbenz@jankelley.com (KristaBenz)</author>
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<title>Hazed and Confused  Welcoming JAN Kelleys newest recruits</title>
<link>http://www.jankelley.comblog.php?blogId=118</link>
<pubDate>Thu, 02 Dec 2010 23:29:13 -0500</pubDate>
<description><![CDATA[JAN Kelley Marketing's roster of talent is growing with the addition of three new recruits. The new faces walking our hallways are Andy Pritchard (Account Supervisor), Lyndsay McDonald (Account Executive) and Jillian Michaels (Account Coordinator). This gifted and upbeat account team didn't waste any time getting settled into their new digs &ndash; they have hit the ground running applying their talents to our largest account, Navistar, working on the truck division.
Not only do they bring experience working on notable brands such as Rogers Communications, Trojan, Arm &amp; Hammer, FujiFilm, Molson and Jack Daniels (just to name a few), this team fits in extremely well with our agency culture.
To ensure that we weren't fooled by their suberb performance&nbsp;during our recruitment process,&nbsp;we held an initiation ceremony filled with the usual umbrella whipping, keyboard smacking, slap-shots, and paddling. Our newbies and veterans battled it out. With only a few bumps and bruises, Andy, Lyndsay and Jillian made it through courageously. Now we can officially say they are part of our family. Check out the entertaining photos on our Facebook page.&nbsp;
http://www.facebook.com/pages/JAN-Kelley-Marketing/107368959336437]]></description>
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<author>kbenz@jankelley.com (KristaBenz)</author>
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<title>Is your Channel Engaged</title>
<link>http://www.jankelley.comblog.php?blogId=42</link>
<pubDate>Tue, 04 May 2010 15:37:08 -0400</pubDate>
<description><![CDATA[Struggling with ideas on how to engage and motivate your channel? As an agency, we specialize in marketing to and through dealer, franchise and sales (DFS) networks. Through our experience, we have recognized that "engagement" in marketing initiatives that need to be driven through at the&nbsp;DFS network level, is critical to a campaign's success. Why is channel engagement so important? It's simple:

They are the brand 
They own the relationship with the customer
We need them more than they need us
Improved channel engagement drives greater results

When it comes to promotional campaign implementation, achieving a higher degree of&nbsp;DFS network&nbsp;engagement will generate greater performance in terms of marketing execution and ultimately sales. Through our experience with clients such as Navistar, we have identified the following key factors in facilitating ENGAGEMENT at the DFS network level.
Exchange &ndash; two-way communication
The two-way communication of purpose and objectives between corporate and the DFS network to clarifying roles and responsibilities, expectations and driving factors (what is their individual role and contribution to the campaign's success)
Educate &ndash; continuous knowledge transfer
Continuous knowledge transfer to internal and external parties (DFS network and customers). This step ensures all parties have an understanding of the promotional offer, elements, mechanics, key dates, expectations, purpose, objectives, rationale, etc.
Excite &ndash; activities that motivate
The activities taken to motivate the DFS network to take action with all elements of the promotion including customer interaction. It results in the DFS network believing in the initiative and positively pre-disposed to take action.
Execute &ndash; preparation for rollout
The activities undertaken to get DFS network organized and prepared including the rollout of every aspect of the promotion
ENGAGE &ndash; aligning local activities with plans
The activities the DFS network undertakes to execute on their local plans based on alignment with the corporate strategy and resources provided to them. The&nbsp;DFS network act and are motivated based on perceived value and results.
Evaluate &ndash; measuring and improving performance
Defining what's working, what's not, and tracking and measuring the success of the promotion. TEST &ndash; LEARN &ndash; ADJUST.
&nbsp;
Next time you are running a promotional campaign that requires implementation at the&nbsp;DFS network level; give this model a try to drive marketing success or feel free to drop us a line to help you out.&nbsp;]]></description>
<author>kbenz@jankelley.com (KristaBenz)</author>
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