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<title>Jan Kelley Marketing Blog - Shauna Chan</title>
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<description><![CDATA[Jan Kelley Marketing Blog - Description]]></description>
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<pubDate>Sat, 19 May 2012 18:34:20 -0400</pubDate>
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<title>Cinema ETickets Now Include A Dinner Coupon  A First in Canada</title>
<link>http://www.jankelley.comblog.php?blogId=15</link>
<pubDate>Mon, 05 Apr 2010 12:07:50 -0400</pubDate>
<description><![CDATA[Making plans on which movie to see has certainly evolved from the old days of 'Cheap Tuesdays' (although, still available). &nbsp;Now the choice of movies seems endless with options like 3-D, and VIP seats. &nbsp;Thanks to a new media we conceived for our client Service Inspired Restaurants, pre-dinner movie plans have Jack Astor's and Alice Fazooli's at the top of the consideration list. &nbsp;
Through the e-ticket technology at Cineplex Entertainment, guests who purchase advance tickets online will now receive a coupon at one of the restaurants (each location is customized based on the nearest restaurant to that cinema). &nbsp;A printed coupon appears below the confirmation bar code of the online cinema ticket when the guest prints their ticket(s). &nbsp;
The key insight to this innovation was the realization of how close Cineplex movie theatres are to so many of the SIR Corp Restaurants. &nbsp;Our goal was to capitalize on the movie-going crowd and get them to commit to either Jack Astor's or Alice Fazooli's before they even arrive at that cinema where other competitive restaurants are located near by. &nbsp;
The best part of this case is the cost ratio benefit. &nbsp;For a 2.9% redemption rate based on the number of online tickets purchased and then redeemed in store, there was no cost for production, distribution and a very reasonable cost to Cineplex Entertainment for use of the space on their e-tickets. &nbsp;
For more information on this case please feel free to drop me a line at any time.]]></description>
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<author>schan@jankelley.com (ShaunaChan)</author>
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<title>Coupons Delivered Through NOW Magazine</title>
<link>http://www.jankelley.comblog.php?blogId=14</link>
<pubDate>Wed, 24 Mar 2010 14:27:53 -0400</pubDate>
<description><![CDATA[I love clients that take calculated risks the odd time. &nbsp;Such is the case with Service Inspired Restaurants, specifically their restaurants Jack Astor's, Alice Fazooli's and Canyon Creek (they have others as well, but these 3 are the only ones involved in this media execution). &nbsp;
Last summer, NOW Magazine was planning to launch their new App for iPhone that contained all the restaurant reviews for Toronto GTA in one place. &nbsp;Being the first advertiser with our foot in the door, we were able to lock in a category exclusive deal for a period of one year. &nbsp;The purpose was to test a new method of coupon delivery and ultimately drive more customers into their restaurants. &nbsp;
Just 7 months into the program, our impression goals have been exceeded 3-fold, and early indicators are proving that the redemption rates are roughly 1.9% based on those who clicked on the banner ad within the application, and requested a coupon by entering their email address. &nbsp;Not bad considering $0 production or Canada Post charges had to be incurred.
The back-end preparation was a great learning experience for the technical teams at NOW Magazine as well at SIR Corp head office. &nbsp;Gift card numbers were pre-programmed with $10 off discounts, so as a person clicked on the banner ad and entered their email address, a coupon was automatically issued to that individual. &nbsp;Careful consideration was made to limit duplication of users, and ultimately maximize awareness of the program and get the early adopters of the technology on board with this brand new methodology of on-demand coupon delivery. &nbsp;
We're excited to be at the forefront of this trend, and with experience under our belt, new challenges will help us set industry benchmarks. &nbsp;
I welcome any new or existing client interested in this for their business to please contact me for more information.&nbsp;]]></description>
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<author>schan@jankelley.com (ShaunaChan)</author>
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