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<title>Jan Kelley Marketing Blog - Jennifer Ellis</title>
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<description><![CDATA[Jan Kelley Marketing Blog - Description]]></description>
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<pubDate>Sat, 19 May 2012 18:12:37 -0400</pubDate>
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<title>Who do you want to know</title>
<link>http://www.jankelley.comblog.php?blogId=135</link>
<pubDate>Fri, 18 Feb 2011 14:29:46 -0500</pubDate>
<description><![CDATA[Every so often you come across a speaker who you don&rsquo;t ever want to stop. Last night Cathy and I attended our monthly Association of Administrative Assistants meeting where the speaker was Donna Messer from ConnectUs.
Donna was there to speak about networking, but we got so much more. Donna was engaging, interesting, and just plain funny. She had a way of pulling information from you &ndash; which in our group who are used to doing the pulling &ndash; was not an easy task.
Donna asked me about some of my interests which include animals. She said she could hook me up with Dog Guides of Canada. Someone else mentioned an interest in finding a job where they could help organize a company that is restructuring. That person is going to get an intro to PMI &ndash; Project Management Institute.
Networking is not about creating business, but creating relationships. What happens after that can&rsquo;t be anything but good.
If you&rsquo;re looking for help in learning to network, fostering better communication, help in getting a business started&hellip;contact Donna. She&rsquo;s a speaker who can handle a crowd as large as 1,000 to the 15 of us present last night.
Check out Donna&rsquo;s Web site at www.connectuscanada.com.]]></description>
<author>jellis@jankelley.com (JenniferEllis)</author>
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<title>Dont forget about the less technologically savvy consumers</title>
<link>http://www.jankelley.comblog.php?blogId=69</link>
<pubDate>Wed, 30 Jun 2010 13:22:31 -0400</pubDate>
<description><![CDATA[One of the popular topics of our recent JAN Kelley Marketing annual conference was the ever-present nature of digital communication platforms such as Facebook, LinkedIn, Twitter, SMS and blogging.
Today, you cannot compete as a full service agency without building competencies in the digital marketing space. While I am personally not an active user of Facebook or LinkedIn, and have yet to Tweet my first post or send a text message (still hooked to my land line), I see the power of these emergent channels into the market. And I am not alone in the "non-plugged-in" community.
Fortunately, JKM recognizes there is a segment of the market still relying on offline communications and businesses who remain committed to low-tech, high-touch outreach - even if to augment an integrated online strategy. Many of our clients today value multi-channel campaigns and traditional direct response, including; Navistar (direct mail), Jiffy Lube, Reliance Home Comfort (radio), Rust-Oleum, Melitta (TV), Novelis (Alcan Foil), Genuine Health (newspaper and magazine), Suncor/Petro-Canada (mixed media).
It is a reminder that while we continue to innovate ways to use technology to reach the consumer, we're not going to forget those tried and true, good old-fashioned media options. There are still lots of us out there who still enjoy the morning paper with a glass of juice!&nbsp;]]></description>
<author>jellis@jankelley.com (JenniferEllis)</author>
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<title>Who cares aboot typos</title>
<link>http://www.jankelley.comblog.php?blogId=52</link>
<pubDate>Mon, 17 May 2010 09:50:07 -0400</pubDate>
<description><![CDATA[Bob Green from CNN had a great article on www.cnn.com yesterday about the lack of concern about typos, called Typos &ndash; no big Deal? Think again.
The article came about because of CNN&rsquo;s David Daniel noticing Julia Louis-Dreyfus&rsquo; name spelled incorrectly as Julia Luis Dreyfus on the soon-to-be-unveiled Hollywood Walk of Fame star.
Bob makes some great points, particularly about the &ldquo;fat finger theory that was floated around for a few days about the Dow Jones plummet&hellip; If this was so, it would have been the typographical error of all time: the Babe Ruth/Muhammad Ali/Frank Sinatra of typos. If one keystroke could put the world's economy on the brink of collapse, this would mean that a typo could be as powerful as an atomic bomb.&rdquo;
Unfortunately for those of us who notice commas, apostrophes and punctuation where they should and shouldn&rsquo;t be, it was a big let down. Once again, the typo goes back into obscurity.
If you&rsquo;re not going to get it &ldquo;write,&rdquo; then why do it at all? Too often when people are gently corrected, they respond with &ldquo;whatever.&rdquo; If I was to call you Steve instead of Bob, and said &ldquo;whatever,&rdquo; when you corrected me, don&rsquo;t you think you&rsquo;d be at least a little upset? So when someone says &ldquo;I seen John yesterday,&rdquo; and I cringe and correct it, why don&rsquo;t they accept the correction gracefully instead of rolling their eyes?
Too often words are used so repeatedly, they become part of the norm. A perfect example is &ldquo;irregardless&rdquo; which has actually made it into a dictionary. It&rsquo;s not a word, never has been and, in my opinion, never will be!
E-mail is now email; Web site is website. I look at these words, know they&rsquo;re incorrect, but leave them because it&rsquo;s now the accepted way of spelling them.
Bob also says, &ldquo;In our computer-screen age, typos &ndash; and their cousins, misspellings and grammatical errors &ndash; have been given a reprieve. What once prompted people to shake their heads in stern disapproval when it appeared on newspaper or magazine pages &ndash; a flat-out mistake, caused by lazy typing and indifferent proofreading &ndash; produces not as much of a stir when seen on a glowing screen.&rdquo;
But the biggest surprise was the comments? Now granted most of them were positive, but there were a couple&hellip;
Wow, in my &ldquo;opinion&rdquo;, you are all just a bunch of &ldquo;holier than though&rdquo; pompous asses&hellip; You are all probably the type that will be in an email argument with someone and have nothing to debate so you resort to pointing out grammatical and typographical errors. That is tantamount to calling someone a &ldquo;poopy face&rdquo;.
and
Really...someone actually spent the time to write an article about this?!? I couldnt even finish reading it. Get a life Bob Greene
Now how many typos did you spot in those comments?
For the full article, click below.
http://www.cnn.com/2010/OPINION/05/16/greene.typo/index.html?hpt=C1]]></description>
<author>jellis@jankelley.com (JenniferEllis)</author>
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<title>Yo Quiero Taco Bell</title>
<link>http://www.jankelley.comblog.php?blogId=29</link>
<pubDate>Tue, 20 Apr 2010 13:34:29 -0400</pubDate>
<description><![CDATA[My mom loves the new Taco Bell commercial. She called me last week to turn to the Blue Jay game because the commercial had just played and was sure to play again. I watched the game for about two hours, but no Taco Bell commercial. Because I was now intrigued by why my mom loved this commercial, I have watched four subsequent Jays games in order to catch it. You guessed it. The commercial has not played once. But I am getting to know the names of the ball players.
Such was my obsession, I even went to youtube today to try to find the commercial. Lots of Taco Bell commercials, but not the one described by my mom.
Is this the power of word of mouth advertising, or am I just watching baseball because everything else is reruns? You decide.]]></description>
<author>jellis@jankelley.com (JenniferEllis)</author>
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