<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0"
					xmlns:content="http://purl.org/rss/1.0/modules/content/"
					xmlns:wfw="http://wellformedweb.org/CommentAPI/"
				  >
<channel>
<title>Jan Kelley Marketing Blog - Roger Gonsalves</title>
<link>http://www.jankelley.comrss/</link>
<description><![CDATA[Jan Kelley Marketing Blog - Description]]></description>
<image><title>Jan Kelley Marketing Blog</title>
<link>http://www.jankelley.comrss/</link>
<url>http://www.jankelley.comimages/logo-jkm.gif</url>
</image>
<language>en-us</language>
<pubDate>Sat, 19 May 2012 18:31:01 -0400</pubDate>
<item>
<title>Caught in a Spring Fling</title>
<link>http://www.jankelley.comblog.php?blogId=50</link>
<pubDate>Tue, 11 May 2010 10:47:36 -0400</pubDate>
<description><![CDATA[Many companies will not shut down operations for a day of fun and learning with the entire staff. For those few companies who do, this is a particularly hard year to justify it. Most do not have spare funds or the time to plan anything outside of day-to-day work. So, having said all that, why did JAN Kelley still shut down operations for a day? Because it's important.
Spring Fling 2010 was held April 30th. It was a day to celebrate accomplishments and sharing future vision with the whole company. To top off the day there was a team building scavenger hunt which linked back to the company goals and vision. It encouraged groups of four to work together, realize their weaknesses and play to their strengths. And most of all it stressed thinking outside the box. Even the organizers were unprepared for the enthusiasm, quick thinking and creative solutions that the groups used to bend the rules and throw convention out the window.
The final ceremonies were held at a local bar and all the scavenger hunt photos played on the bar's big screen. The top three groups were announced and the grand prize went to the group that thought so outside the box it had the competition rechecking the rule book.
At the end of the day, the company came together to share the future vision, establish some goals and solidify the camaraderie that makes JKM what it is. A great place to work. Mission accomplished.]]></description>
<enclosure url="http://www.jankelley.com/temp/image-761.jpg"  length="3918"  type="image/jpeg" ></enclosure>
<author>rgonsalves@jankelley.com (RogerGonsalves)</author>
</item>
<item>
<title>Victory Strategy</title>
<link>http://www.jankelley.comblog.php?blogId=47</link>
<pubDate>Mon, 10 May 2010 16:48:48 -0400</pubDate>
<description><![CDATA[Strategy without tactics is the slowest route to victory; tactics without strategy is the noise before defeat". Sun Tzu - The Art of War. Advertising strategy is all about how to achieve marketing objectives; communication tactics is how to implement strategies, and proper execution holds the whole thing together. In these tough economic times and very competitive world it is easy to just say "GO, get something out there...we have to stay one up on the competition." The problem is there is often very little thought into what's being done. Job pick-ups from last year, slight revisions to copy seem to be the norm. But, in reality, this is the time to spend more time on a powerful well thought out strategy even if it means spending less on the execution. The multitude of ways to get your message out there is great and each medium brings its own benefits which if utilized properly can generate a much greater result. Often, one great idea that stirs the audience's interest and creates a buzz is better than saturating them with many poor ideas that are easy to block-out and ignore.Here is a job that was done for AARP (American Association of Retired Persons)...not something that would generally create any buzz but in this case it clearly shows how some good insight can develop into a powerful concept and can create fantastic impact becoming viral with relatively low production costs. This video has been loaded on many sites since its creation. This one, on youtube, alone has over 13 million hits. Watch it, and tell me you don't get goosebumps...]]></description>
<enclosure url="http://www.jankelley.com/temp/image-797.jpg"  length="3797"  type="image/jpeg" ></enclosure>
<author>rgonsalves@jankelley.com (RogerGonsalves)</author>
</item>
</channel>
</rss>
