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<title>Jan Kelley Marketing Blog - Anita Kitchen</title>
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<description><![CDATA[Jan Kelley Marketing Blog - Description]]></description>
<image><title>Jan Kelley Marketing Blog</title>
<link>http://www.jankelley.comrss/</link>
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<pubDate>Sat, 19 May 2012 18:01:19 -0400</pubDate>
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<title>A fresh take on Williams</title>
<link>http://www.jankelley.comblog.php?blogId=94</link>
<pubDate>Mon, 27 Sep 2010 12:00:28 -0400</pubDate>
<description><![CDATA[&ldquo;It seemed like Susan&rsquo;s life was full of compromises.&rdquo; So begins one of two new radio spots we recently recorded for our client, Williams Fresh Caf&eacute;. Maybe you&rsquo;re even familiar with them by now.
&nbsp;
The category of fresh is not unique (in fact it&rsquo;s jam-packed these days), however, when it comes to unique, Williams is. Williams falls into the rare zone of fast casual dining, specializing in healthy and indulgent food. Latte anyone? California salad with that Mediterranean Flatbread? It&rsquo;s not your run-of-the-mill Subway or Wendy&rsquo;s or Tim&rsquo;s.
&nbsp;
Williams really does have a fresh take on, well, fresh &ndash; including free WiFi and a pretty comfortable selection of booths. And they&rsquo;re sharing the good news through radio spots that empathize with women&rsquo;s everyday challenges&hellip; such as compromising, multitasking and even missing out on connecting with friends. Susan, our Tina Fey-type character, is likeable, witty and hard to keep down. A woman after my own heart.
&nbsp;
There is growing consensus among marketers and business leaders alike that if a brand focuses on behavior, conversation, innovation, and utility (among other noteworthy qualities, such as great-tasting, healthy food choices in our case) it might actually make friends. A pretty good idea given that friends listen, share, support, forgive, come back and maybe even stay loyal when someone new comes along.
&nbsp;
As for me, I&rsquo;m with Susan &ndash; my money is on Williams.&nbsp;]]></description>
<author>akitchen@jankelley.com (AnitaKitchen)</author>
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<title>The Glamorous Life of Advertising</title>
<link>http://www.jankelley.comblog.php?blogId=20</link>
<pubDate>Sun, 18 Apr 2010 06:51:52 -0400</pubDate>
<description><![CDATA[When you think of travel and advertising, what comes to mind probably includes the likes of NYC, LA, Moscow, London, Toronto. These days, the top destinations on my travel itinerary are places such as Hawkesbury, Kincardine, Madoc and Wallaceburg. Over the past month I&rsquo;ve been videotaping stories in small towns across Eastern, Central and Western Ontario. I must say it&rsquo;s refreshing to hit Hwy 2 instead of Hwy 403 and 401. The drivers are polite &ndash; not to mention relaxed! Google maps have become my best friend. And large black coffees have become my main form of sustenance. (I still haven&rsquo;t won a roll-up-the-rim &ndash; wth?)
Sunroof open (it has been gorgeous weather), I&rsquo;ve had the pleasure of winding alongside lakes, through quaint downtowns and over graceful old bridges. A few mornings ago, I enjoyed my dockside coffee in the company of the neighbourhood black cat. Hmmm&hellip; very friendly.
If authentic is where it&rsquo;s at these days &ndash; I&rsquo;m there. Every town has their stars and the personal stories I'm capturing for elearnnetwork.ca will soon be posted on their website. I&rsquo;ve met the most inspiring individuals, who, while battling the harsh economy, are finding time to go back to school full or part time. And doing it all online. Just last week a woman shared her fears of returning to school after 30 years in the work force. While enjoying the life of small, close knit communities, elearnnetwork.ca gives them access to the most prestigious universities and colleges Ontario has to offer.
&nbsp;The coordinators who run the Centres are by nature helpful, kind, resourceful individuals. They see, firsthand, the direct impact they make on lives every day. Todd wants to finish secondary school and open his own business. Robert&rsquo;s not ready to retire and is redefining his role in the work place. Betty is a life long learner who teaches others as she goes.&nbsp;
As for me, the glitz and glamour never stop. Not quite what I was envisioning, but I&rsquo;ll take the passionate sparkle in a person&rsquo;s eyes over the polished shine of a big city any day.]]></description>
<author>akitchen@jankelley.com (AnitaKitchen)</author>
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