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<title>Jan Kelley Marketing Blog - Ken Nicholson</title>
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<description><![CDATA[Jan Kelley Marketing Blog - Description]]></description>
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<pubDate>Sat, 19 May 2012 18:19:12 -0400</pubDate>
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<title>Your Marketing Investment</title>
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<pubDate>Wed, 17 Mar 2010 12:37:37 -0400</pubDate>
<description><![CDATA[Return on Marketing Investment (ROMI) in its simplest form measures the margin contribution derived through incremental sales directly related to a specific marketing activity.&nbsp; The problem with this simplified ROMI measurement is that it ignores the values of long-term brand building through other communications inserted into the market.&nbsp; It works well as a tool to measure and compare different initiatives.&nbsp; This information can then help guide future marketing investment to methods that provide the greatest ROMI.
Increasingly, large organizations with sophisticated metrics that can balance both marketing and business analytics are using a long term approach to ROMI.&nbsp; The information these metrics produce helps the company prioritize the allocation of marketing and other resources by getting to the bottom of value for money challenges.]]></description>
<author>knicholson@jankelley.com (KenNicholson)</author>
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