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<title>Jan Kelley Marketing Blog - Susan Place</title>
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<description><![CDATA[Jan Kelley Marketing Blog - Description]]></description>
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<pubDate>Sat, 19 May 2012 18:36:17 -0400</pubDate>
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<title>When it comes to print the writings on the wall</title>
<link>http://www.jankelley.comblog.php?blogId=31</link>
<pubDate>Wed, 21 Apr 2010 13:06:16 -0400</pubDate>
<description><![CDATA[Traditionally, printing was accomplished through a personal relationship between the print buyer and the printer. Many of us who started out before the Internet prefer to do printing the conventional way, face to face with an established printer. The careful examination of colour proofs, the pungent smell of fresh ink and working side by side with a pressman until you reach perfection is one of my passions.
However, times have changed and new technology in the print industry has altered the way we produce materials. Print can now be ordered over the Internet. Proofs and press approvals are being replaced by templates, customization, on-line ordering and e-commerce. You can simply log into a private site showcasing various marketing materials, customize if you choose, review, pay with your credit card and poof, your goods are delivered within 5 business days. This is scary times for traditional printers and print buyers. The craft is becoming a commodity and web-to-print is providing solutions to large companies with branches and franchises that need the ability to acquire marketing materials quickly and without paying large set-up charges for small runs. Web-to-print and print-on-demand not only reduces waste and eliminates inventory management but also avoids companies absorbing 100% of their branches print bill.
Although I do agree that on-line printing solutions can deliver convenience, efficiencies and cost-savings, I can sleep better at night knowing there will always be projects that require the experience and passion for preserving the craft of printing&nbsp;]]></description>
<author>splace@jankelley.com (SusanPlace)</author>
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