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<title>Jan Kelley Marketing Blog - Lynn Ridley</title>
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<description><![CDATA[Jan Kelley Marketing Blog - Description]]></description>
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<pubDate>Sat, 19 May 2012 18:23:34 -0400</pubDate>
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<title>Theres a little Harley in everyone</title>
<link>http://www.jankelley.comblog.php?blogId=173</link>
<pubDate>Tue, 20 Dec 2011 10:10:15 -0500</pubDate>
<description><![CDATA[After and extensive agency review, Deeley Harley-Davidson&reg; Canada recently announced that the Ontario Retailer Regional advertising business has been awarded to JAN Kelley Marketing. Dom Bovalino, Marketing Director for Deeley Harley-Davidson&reg; Canada, said &ldquo;A strong background in working with retail networks, along with their commitment to create and deliver an exceptional brand experience and strong cultural fit, made JAN Kelley Marketing stand out as the best partner.&rdquo;
Jim Letwin, President and CEO of JAN Kelley Marketing stated that we gladly accept the challenges of best representing a brand as strong as Harley-Davidson&reg;. &ldquo;There&rsquo;s a little Harley in everyone &ndash; and for all of us at JAN Kelley Marketing, we are delighted to have the opportunity to work on this global brand.&rdquo;]]></description>
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<author>lridley@jankelley.com (LynnRidley)</author>
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<title>Fostering Innovation Forget Solutions Find problems</title>
<link>http://www.jankelley.comblog.php?blogId=162</link>
<pubDate>Mon, 03 Oct 2011 15:20:48 -0400</pubDate>
<description><![CDATA[Our clients come to us with problems. All the time. Every day. As their agency, we like to think of ourselves as innovation experts &ndash; the ones that solve their problems. But solving problems or coming up with &ldquo;big ideas&rdquo; is only one part of the creative thinking process that leads to innovation. The real key to innovation is identifying a problem in the first place. Consider Edwin Land, inventor of the Poloroid camera. He recalled that the key to inventing this camera was sparked by his daughter&rsquo;s innocent question &ndash; &ldquo;why couldn&rsquo;t she see a picture the camera had taken instantaneously&rdquo;?
To anyone who is interested in driving innovation within their own organization, I would strongly recommend they acquaint themselves with Min Bassadur&rsquo;s model of the creative process. Mr Bassadur suggests innovative thinking practiced by multidisciplinary teams is driven through an appreciation and adherence to this four-stage process. His academic paper outlines the importance of each stage and is a must-read for everyone in business today.
Leading others to think innovatively: Creative Leadership
The first stage of the model is the Generation Stage. This is where innovation begins &ndash; using our knowledge to create new problems to solve. In marketing, we tend to focus our efforts on the Conceptualization stage of the process &ndash; coming up with the ideas to solve the problem. But imagine what your clients might say if you came to them with a problem that never occurred to them AND you had a good idea on how to solve it?
In Japan, Toshiba ensures Researchers and Scientists start their careers in the sales department to teach them the process of &ldquo;problem finding&rdquo;. If agencies want to be valued as innovation drivers then we have to do a better job of finding problems to solve within our client&rsquo;s business instead of passively waiting for them to hand us their problems.
&nbsp;]]></description>
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<author>lridley@jankelley.com (LynnRidley)</author>
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<title>Agency Pot Shots</title>
<link>http://www.jankelley.comblog.php?blogId=128</link>
<pubDate>Wed, 22 Dec 2010 15:16:19 -0500</pubDate>
<description><![CDATA[Who doesn't like a snowball fight &ndash; especially when the other side has no snowballs? As our seasonal gift to you, we've created this "one sided" user experience because we also know there's been many a time when you've wanted to level someone here at the agency.
Attention clients, suppliers, industry partners and employees past, present and future: take heart, take aim and fire. We're going to make your Christmas, Hanukkah, Las Posadas, and Kwanzaa wishes come true!
www.jankelley.com/xmas]]></description>
<author>lridley@jankelley.com (LynnRidley)</author>
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<title>The Age Of Imagination</title>
<link>http://www.jankelley.comblog.php?blogId=102</link>
<pubDate>Sun, 31 Oct 2010 17:09:09 -0400</pubDate>
<description><![CDATA[In 1969 they sang, &ldquo;It is the dawning of the Age of Aquarius&rdquo;, and while many are still debating whether this age has yet to arrive, there can be no doubt that this time period marked the dawning of a new age. Technology ushered in the Information Age and a mere forty years later, I bet no one is complaining about the lack of information available. In fact, today most of us suffer from information overload. That&rsquo;s because technology has also given us the tools to not only access a world of information but also to share our discoveries with the entire world. One could argue that the Information Age has given way to the Communication Age as we tweet, blog, post and update our status 24/7. Never before have we been able to connect with so many in so many different ways.
But what makes information or communication meaningful?
This is where imagination comes into play. Without it, information is simply data and communication is mostly noise &ndash; with the loudest shouting for our attention. Those who manage to simplify the complex, create relationships where none seem to exist and make connections to bigger ideas will lead us into the Age of Imagination.
Some great examples from David McCandless in his book &ldquo;The Visual Miscellaneum&rdquo;]]></description>
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<author>lridley@jankelley.com (LynnRidley)</author>
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<title>Lights Camera Action</title>
<link>http://www.jankelley.comblog.php?blogId=90</link>
<pubDate>Thu, 23 Sep 2010 09:24:43 -0400</pubDate>
<description><![CDATA[
On Sept. 20th, two 30 sec. television ads hit the airways. If you've ever worked at an agency and had to deliver a television campaign, you'll know what I mean when I say it's a bit similar to birthing a baby. 
The most important part of development came well before conception of scripts or storyboards. Valuable customer insight led us to the idea. &ldquo;We heard time and time again that even current customers are unaware of the importance of windshield safety,&rdquo; explains Account Director, Krista Kay, &ldquo;so, it became paramount that we establish windshields as a key component to ensuring you&rsquo;re safe in your car.&rdquo;  The other part of the challenge was to find a way to interest you in the subject of your windshield in the first place, while interrupting your favourite show.   About Apple Auto Glass&reg; Apple Auto Glass&reg; is a Canadian-owned company founded in 1983 with over 121 locally owned and operated stores. With a focus on quality and safety, Apple Auto Glass&reg; is the &ldquo;local expert&rdquo;, offering customers personalized service backed nationwide by the Apple Auto Glass&reg; Guarantee.]]></description>
<author>lridley@jankelley.com (LynnRidley)</author>
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