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<title>Jan Kelley Marketing Blog - Chris Sanislo</title>
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<pubDate>Sat, 19 May 2012 18:06:20 -0400</pubDate>
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<title>MeyersBriggs exercise spawns agency turf war</title>
<link>http://www.jankelley.comblog.php?blogId=172</link>
<pubDate>Fri, 02 Dec 2011 14:26:12 -0500</pubDate>
<description><![CDATA[The JAN Kelley Senior Management Team was shocked to find they now face a budding gang crisis across the traditionally friendly agency. The divisiveness stemmed from a Meyers-Briggs session where staff-member personality types were identified and analyzed in an effort to aid workplace harmony and productivity. Toward the later stages of the session, rival factions made up of &ldquo;Perceivers&rdquo;, characterized by their flexible and spontaneous approach to life, and &ldquo;Judgers&rdquo;, who prefer more structure, were showing signs of clashing.
Less than two hours later, the first signs of the turf war were revealed as a spray painted gang tag was found just outside the boardroom &ndash; the apparent efforts of those affiliated with the North Side Judgers. It was also worried that recruitment was taking place for the Original Pragmatic Perceivers, as a song entitled &ldquo;O.P.P&rdquo; blasted from speakers situated near the agency&rsquo;s studio.
&nbsp;Despite the quick escalation of this situation, Roger Gonsalves, head of the JAN Kelley Gang Control Task Unit, doesn&rsquo;t see this being a long term problem. &ldquo;While we are keeping tabs on this, the early numbers indicate this isn&rsquo;t as widespread as first thought&rdquo;, says Gonsalves, noting that gang membership is estimated at under 30% of staff. However, his investigation has been plagued by allegations of corruption &ndash; most based on the Gonsalves&rsquo; surname and, thereby, his potential involvement in the Mexican drug cartels. The Task Unit has managed to detain one subject for further questioning. Associate Creative Director, Stew Farago, is currently facing reprimand for flashing the O.P.P&rsquo;s signature hand sign while walking past the window of a full meeting room. &nbsp;]]></description>
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<author>csanislo@jankelley.com (ChrisSanislo)</author>
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<title>Open Season  The Jan Kelley Advent Calendar</title>
<link>http://www.jankelley.comblog.php?blogId=171</link>
<pubDate>Fri, 02 Dec 2011 10:46:23 -0500</pubDate>
<description><![CDATA[&nbsp;
It's here. Greeted with frosted roof-tops on the first December morn,&nbsp;the Holiday has officially begun. The opening of the first door of the&nbsp;Advent calendar symbolically christens the season as the countdown to&nbsp;Christmas begins. Well, your friends here at JAN Kelley are offering you an Advent Calendar of our own to help guide you along the path to the big day.&nbsp;&nbsp;
We invite you to open Day 1 &ndash; where we see if one of our newest hires bites off a little more than he can chew. Let&rsquo;s call it, "One Entire Advent Calendar, One Sitting, One James."
https://www.facebook.com/photo.php?v=10100160609844107]]></description>
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<author>csanislo@jankelley.com (ChrisSanislo)</author>
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<title>New agency video instructs staff to not be slobs</title>
<link>http://www.jankelley.comblog.php?blogId=153</link>
<pubDate>Tue, 05 Jul 2011 11:48:15 -0400</pubDate>
<description><![CDATA[Could it have been the stack of plates teetering like the great Tower of Pisa? Perhaps it was the scavenger hunt for coffee cups, reminiscent of many an Easter morning. Or maybe, just maybe, it was that rim rejection of a tossed milkshake from 3-point land. It&rsquo;s hard to pinpoint what the catalyst was, but the thinkers at JAN Kelley knew it was time to take action. For the good of the agency&hellip;nay, for the good of the advertising industry, it was time to ensure the environment within JAN Kelley Marketing would be rightly respected for generations to come.
It was then that the idea for a hard-hitting internal PSA was borne.&nbsp;
Inspired by an infamous &ldquo;Keep America Beautiful&rdquo; PSA from the &lsquo;70s, the JAN Kelley internal spot also aims to shame the littering offenders into changing their behaviours. While the original ad entitled, &ldquo;The Crying Indian&rdquo;, had the benefit of an incredibly politically incorrect stereotype combined with a seemingly racist climax to ensure memorability, the JAN Kelley installment appears to be working. Less than 24 hours after the release, the tearful confessions have come pouring in.
&ldquo;I once crushed a pop can and filed it with some old status reports,&rdquo; claimed an account coordinator.
&ldquo;I ate 2 pounds of chicken wings and left the bones on the kitchen counter, figuring someone else would take care of them,&rdquo; sobbed a member of the IT department.
&ldquo;I felt guilty about eating my third Mars bar, so I jammed the last half in the printer&rsquo;s toner compartment,&rdquo; confessed studio manager, Roger Gonsalves.
One can only hope that the effectiveness of the JAN Kelley campaign can capture a shred of the success the &ldquo;Keep America Beautiful&rdquo; campaign had in the &lsquo;70s. &ldquo;I think it&rsquo;s a great spot to use as inspiration,&rdquo; says Account Director, Krista Kay. &ldquo;Thanks to that spot you can practically eat off the sidewalk these days in Buffalo.&rdquo;&nbsp;]]></description>
<author>csanislo@jankelley.com (ChrisSanislo)</author>
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<title>JAN Kelley staff irked  EmployeeoftheMonth goes to Servers</title>
<link>http://www.jankelley.comblog.php?blogId=151</link>
<pubDate>Thu, 02 Jun 2011 13:20:36 -0400</pubDate>
<description><![CDATA[
Few were in a celebratory mood at the usually-upbeat agency this week as Employee-of-the-Month honours were awarded to the Server. This marked an incredible run of five consecutive monthly crownings in 2011. Given the firestorm of controversy, comments from the Senior Management Team were limited. One source, requesting anonymity, offered some context to the decision.
&ldquo;During months where statutory holidays and vacations are a factor, it&rsquo;s hard to overlook the level of consistency the Server has shown.&rdquo;&nbsp;&nbsp; Another added that, &ldquo;there was one weekend I found myself (at the agency) and the Server was working away, getting me my files just as fast as during the week.&rdquo; Both statements certainly have merit. There is no doubt that long hours have definitely been logged. However, questions have been raised about bestowing an employee award on a non-human element of the agency, despite the admirable service.
&ldquo;I think it&rsquo;s ridiculous,&rdquo; ranted media diva, Stephanie Spinney. &ldquo;A lot of people, operative word, work awfully hard. Unfortunately, we have to sleep at some point.&rdquo; The backlash nearly boiled over when two hot-headed staffers were seen near the server room with what they claimed was a &ldquo;celebratory Gatorade jug&rdquo;.&nbsp; That immediately resulted in a tarpaulin barrier being installed &ndash; much to the chagrin of graphic designer, Rob Murray, who believed his long-time requests for an agency Slip n&rsquo; Slide had finally been granted. Currently, IT department personnel are manning around-the-clock patrols. More to come on this situation as it develops.&nbsp;
]]></description>
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<title>The blog that flogs the Bulldogs</title>
<link>http://www.jankelley.comblog.php?blogId=146</link>
<pubDate>Wed, 11 May 2011 12:25:25 -0400</pubDate>
<description><![CDATA[It&rsquo;s a bit of a migration from the regularly scheduled programming &ndash; but there&rsquo;s some ranting to be done!
Two nights prior to this post our hometown Hamilton Bulldogs defeated the Manitoba Moose in game seven of the North Division finals &ndash; a game needing triple overtime to yield a winner. An impressive script that only about 2,500 souls witnessed.
&nbsp;&ldquo;Where are the fans?&rdquo; everyone cried, quickly pointing to the 9,400 that streamed into Winnipeg&rsquo;s MTS Centre for the Bulldogs game 6 visit to a city poised to see the NHL return. Instead of the usual scapegoating and fan-blaming, perhaps there&rsquo;s a more productive question that should be answered. Rather than asking why fans aren&rsquo;t attracted to the Bulldogs games, we should be examining what is repelling them.
(And here is the part where I hop over the boards, line up beside a member of the Bulldogs brass and inform them that &ldquo;we&rsquo;re goin&rsquo;&rdquo; when the puck drops.)
The key issue and/or marketing challenge the &lsquo;Dogs face is that there is absolutely no emotional attachment to their brand. Zip. Zero. And to turn off 700,000 people in a hockey-soaked market takes some effort. But here are just a few ways this feat can be achieved:
Wear the uniforms of a hated rival.
Whether the Bulldogs administration, their Montreal Canadien-parents, the proud-Hamiltonian, or the AHL want to admit it, the Toronto Maple Leafs are king here. A befuddling NHL-imposed monopoly since 1925 has, naturally, resulted in a prevailing allegiance to the Buds. Here is an insight that, somehow, has been overlooked -- Leaf fans hate the Canadiens. Almost amazingly, the black and gold that permeates throughout the city thanks to the 140 years of Tiger-Cats history &ndash; not to mention the old NHL Tigers &ndash; hasn&rsquo;t been pursued as a means to garner some attachment by association.
Make the gameday presentation irritating to hockey fans.
&nbsp;Yes, this is definitely the most subjective &ndash; that said, you wouldn&rsquo;t have to go far to find someone who would echo this point. Since the late-&lsquo;90s, there has been a fervent push to make sporting events &ndash; especially minor league ones &ndash; fun for the kids. And that&rsquo;s great, so long as it doesn&rsquo;t come at the expense of everyone else. Too often, the Bulldogs game presentation has left the actual game feeling like an afterthought. So, you have to hope Mom loves her AHL hockey; otherwise the knowledgeable fan won&rsquo;t be renewing their season&rsquo;s tickets. &nbsp;
Make prospective fans feel bad about themselves.
&nbsp;I&rsquo;ve been in the ad-game for a while now and I&rsquo;ve yet to see a strategy document or a briefing that includes guilting prospects into buying a product &ndash; informing them that by choosing a competitive product they are negatively affecting the brand being advertised. But this appears to be a cornerstone of the Bulldogs public relation efforts. During the heights of Jim Balsillie&rsquo;s attempt to bring the Phoenix Coyotes to Hamilton, the entire region was in a tizzy about the prospects of NHL hockey coming to Copps Coliseum. Media attention went beyond obnoxious and water-cooler discussion was extensive to the point of exhaustion. Did the &lsquo;Dogs leverage this long-shot attempt and join in the excitement? Nope. Instead they took a &ldquo;What about us?&rdquo; approach and scoffed at the lack of attention.
&nbsp;When 6,000 people showed up at an NHL rally in downtown Hamilton, the only Bulldog presence was&hellip;get this&hellip;protesters. Yes, you read that right.
For as long as I can remember, this city has been chasing the NHL dream. But, wait!?! Chasing the NHL dream&hellip;.hmmmm. Isn&rsquo;t that the exact function of the Hamilton Bulldogs? Isn&rsquo;t the AHL positioned as NHLers-in-waiting? That sounds like a fine way to weave a brand story into the lives of prospective customers.
Threaten to move.
Related to the previous point, professional sports teams are famous for using the &ldquo;show up or else&rdquo; argument. In this country, anyway, that rarely results in a stampede for the ticket wickets. The Bulldogs have proven that point. Sabre-rattling about a move to Laval, Quebec has done nothing but further erode the potential for generating an emotional attachment to the brand. Representing the hometown is the basis of spectator sports. Calling that connection into question by inferring that it&rsquo;s only a tenuous relationship only increases the perceived distance between the city and the team.
But, there is one thing that can mitigate the alienation and adversarial approach to fan relations &ndash; winning. Winning is a nearly-universal cure-all. While it&rsquo;s usually temporary, it has an incredible ability to cause amnesia. (The Ticats may be banking on this to smooth things over as well.) Right now, the Bulldogs are winning.
&nbsp;As we lead up to their conference finals against the Houston Aeros, I wish them all the best on the ice and at the box office. By the way, game 3 is here at Copps Coliseum &ndash; May 17th, 7:30pm. Tickets only $21.50.&nbsp;]]></description>
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