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<title>Jan Kelley Marketing Blog - Lyle Turner</title>
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<description><![CDATA[Jan Kelley Marketing Blog - Description]]></description>
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<pubDate>Sat, 19 May 2012 10:36:15 -0400</pubDate>
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<title>In the moment Capturing the moment Are they the same</title>
<link>http://www.jankelley.comblog.php?blogId=191</link>
<pubDate>Fri, 11 May 2012 15:41:55 -0400</pubDate>
<description><![CDATA[I recently attended a concert at the fabulous Koerner Hall where Cuban-Canadian pianist and composer Hilario Dur&aacute;n led a 20 piece big band in an evening of latin jazz with special guest Paquito D'Rivera, a fellow Cuban ex-patriate.
The evening was, to my mind, the best form of entertainment in that it exceeded my anticipation, held my attention from first note to last and inspired my imagination during the performance and days after.
It never occured to me to record the experience in real time. For me, reaching for my iPhone during the performance to connect with my social network would have disconnected me from the performance I was experiencing, and thoroughly enjoying.
But that's just me.
As Mitch Joel relates from his own recent concert experience, many in his audience were documenting the peformance as it happened and sharing it with their own personal audience outside the arena.
Different venues and types of concerts to be sure but it's not as if the weren't plenty of smart phones at Koerner Hall. I never noticed any of them in action during the performance however.
This instant documentation of life is something CBC host Nora Young explores in her new book "The Virtual Self &ndash; How our digital lives are altering the world around us". And the presence of personal technology at concert halls and theatres is something Kate Taylor investigated in The Globe and Mail.
The performing arts are wrestling with how to attract a new generation of patrons with new social technology habits and balancing that with the expectations of their traditional audience and their performers.
How will catering (pandering?) to a new type of audience alter the nature of the performance? Should there be separate seating for smart phone users and non-users, like beer-free sections in baseball stadiums? And, ultimately, does the inclusion of social networking during live presentations (or at the cinema for that matter) enhance the experience or diminish it?
It's been said that new technology is often overestimated for its value at introduction and underestimated for its impact over time. As mobile devices become ever more prevalent in our daily lives, finding the balance between experiencing the present and archiving it is a fascinating challenge.&nbsp;]]></description>
<author>lturner@jankelley.com (LyleTurner)</author>
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<title>Can switching off keep you on your game</title>
<link>http://www.jankelley.comblog.php?blogId=175</link>
<pubDate>Tue, 10 Jan 2012 09:58:58 -0500</pubDate>
<description><![CDATA[As our world becomes ever more connected via the web, Facebook, Twitter and a host of other networking options some are suggesting the best way to live with the mounting cache of information growing all around us is to disconnect.
A New Year&rsquo;s Resolution recommendation from San Francisco based artist Ivan Cash is to take a Facebook sabbatical, a project inspired by Pico Iyer&rsquo;s essay &ldquo;The Joy of Quiet&rdquo; in which, among other things, he sees the future of travel &ldquo;lies in &lsquo;black hole resorts,&rsquo; which charge high prices precisely because you can&rsquo;t get online in their rooms.&rdquo;
Volkswagen has already created virtual black holes for some of its employees. In a recent New York Times article, Roger Cohen describes how the German automaker and other companies are dealing with the &ldquo;modern curse&rdquo; of ITSO (Inability to switch off).
But Facebook sabbaticals and respites from email may be more valuable than simply a means to combat burnout, as important as that is. Unplugging may, in fact, lead to discovery. Writing in the latest issue of Intelligent Life, writer Ian Leslie makes the case for serendipity, the kind of serendipity that led to the invention of the microwave oven and the discovery of penicillin. (The article is only available in the print edition or iPad app version.)
&nbsp;&ldquo;&hellip;innovation thrives on the serendipitous collision of ideas,&rdquo; writes Leslie. &ldquo;If you are searching for something, you can find it online, and quickly. But a side-effect of this awesome efficiency may be a shrinking, rather than an expansion, of our horizons, because we are less likely to come across things we are not in quest of.&rdquo; Leslie argues that serendipity is something we can&rsquo;t just leave to chance.
On the flip side, writer Steven Johnson outlines a path of his online research that he describes as serendipity. Intriguing as his journey is, I&rsquo;m not sure I&rsquo;d call it that, at least not in the original meaning of the word as coined by Horace Walpole in 1754. Writing to a friend, Walpole relayed a Persian fairy tale in which the three Princes of Serendip were &ldquo;always making discoveries, by accidents and sagacity, of things which they were not in quest of.&rdquo;
Today&rsquo;s world wide web is amazingly good at organizing and making available the exponential increase in information. But as Pablo Picasso said, &ldquo;Computers are useless. They can only give you answers.&rdquo;
Some conditions are more conducive to accidental discovery than others and you may find new inspiration by switching off and taking a route less travelled.&nbsp;]]></description>
<author>lturner@jankelley.com (LyleTurner)</author>
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<title>The Medium is the Message</title>
<link>http://www.jankelley.comblog.php?blogId=155</link>
<pubDate>Thu, 21 Jul 2011 09:34:59 -0400</pubDate>
<description><![CDATA[July 21, 2011, marks the 100th anniversary of Marshall McLuhan&rsquo;s birth. Such milestone occasions often give rise to special celebrations and McLuhan&rsquo;s anniversary is no exception.
Beginning in the 1940s and continuing through most of the 1960s, his groundbreaking work (The Mechanical Bride, The Gutenberg Galaxy, Understanding Media), is essential to understanding media and how it affects the way we think. (Fellow University of Toronto scholar Harold Innis actually pioneered the study of mass media, although he did not attain McLuhan&rsquo;s celebrity.)
Often credited with, among other things, foreseeing the Internet 30 years before its invention, McLuhan's work nevertheless began to fall out of favour in the years before his death in 1980 and was at times severely criticized.
Marshall McLuhan was always a polarizing figure. As author Norman Mailer once observed, McLuhan &ldquo;had the fastest brain of anyone I have ever met, and I never knew whether what he was saying was profound or garbage.&rdquo;
There has been an ongoing debate about the effects of a digital world, from Clifford Stoll&rsquo;s Silicon Snake Oil versus Nicholas Negroponte&rsquo;s Being Digital, from Clay Shirky&rsquo;s Cognitive Surplus to The Shallows of Nicholas Carr.
Now fully living in the age of the Internet, with new forms of communication such as Facebook and Twitter rivaling traditional print and broadcast, Marshall McLuhan&rsquo;s centennial year provides the opportunity to renew our media perspective.]]></description>
<author>lturner@jankelley.com (LyleTurner)</author>
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<title>Guilt by association who can you trust to deliver your message</title>
<link>http://www.jankelley.comblog.php?blogId=154</link>
<pubDate>Mon, 18 Jul 2011 14:36:19 -0400</pubDate>
<description><![CDATA[As details about the phone-hacking scandal involving News of the World became public, among the first to demonstrate their disapproval were advertisers. Ford, among others, abandoned the tabloid rather than be associated with its deceptive, and quite possibly illegal, practices &ndash; despite the fact that it delivered the largest newspaper audience in Britain.
Advertisers were, of course, protecting their own brands from guilt by association, somewhat similar to their actions towards Tiger Woods when sordid details of his private life became public. But Tiger, as spokesperson, was endorsing a brand; News of the World was merely a vehicle to deliver a brand&rsquo;s message.&nbsp;
Although Rupert Murdoch&rsquo;s News Corporation ceased publication of the 168-year old newspaper in an effort to control the damage to its brand, the story still has legs, as they say in the newsroom.
In some aspects, the news about News of the World isn&rsquo;t new. It was a newspaper after all, The Guardian, which uncovered the story and not an expos&eacute; from Wikileaks. And the controversy over the style and content of tabloid journals has existed since the days of&nbsp;yellow journalism over a century ago and even well before then.
At the same time it is a modern drama involving the technology of our time. It also takes place at a time when all newspapers, in fact all news organizations, are struggling to survive and redefine their place in a world where every reader can also be a reporter and traditional funding models no longer apply. In the age of the Internet, what is the future of journalism?
One thing seems certain. Despite this recent controversy, the public is unlikely to lose interest in the often salacious stories that tabloid media delivers. Is that enough for advertisers or will they increasingly examine the ethical behaviour of the media in which their brand appears?]]></description>
<author>lturner@jankelley.com (LyleTurner)</author>
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<title>Sprinting Through A Marathon</title>
<link>http://www.jankelley.comblog.php?blogId=148</link>
<pubDate>Tue, 17 May 2011 10:07:47 -0400</pubDate>
<description><![CDATA[When we first described our Metrolinx TV concept to the producer, we were told it would take 8 weeks or more to complete. That was three weeks before we had to be on air.
So how did we get there on time?
First, we had the right client. One who respects our ideas, trusts our judgment and cleared access to the places we needed to go in a hurry.
Second, we had the right partners. People who understood our ideas and helped them evolve, despite the limitations of time that could have led to a compromise.
People like director Charles Wahl, who gave our concept a vision and scope only hinted at in our storyboard. People like Jennie, Wayne and the Cornerstore crew who, among other things, rearranged schedules at the drop of a hat to capture that all-important extra shot. People like Kate, Sandy, Shiv and the rest of Relish/567vfx who cut it all together in record time, blending live action and Matt&rsquo;s animation into video that feels much shorter than its 60 seconds. People like Allan who explored many musical paths to land on the right note, and Keith who mixed Allan&rsquo;s score into a soundscape that resonates perfectly to picture. And the people at Airdate who got us to our final destination as the time to deadline became measured by a tenth of a second.
Finally, of course, there&rsquo;s our agency team who kept their collective eye on the finish line while making sure not to trip up on the details along the route. We may have never run a real marathon but Anita, Stew, Tanya, me and the people who support us now know what it might feel like to sprint through one.]]></description>
<author>lturner@jankelley.com (LyleTurner)</author>
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