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<title>Jan Kelley Marketing Blog - Sinthu Jeyarajah</title>
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<description><![CDATA[Jan Kelley Marketing Blog - Description]]></description>
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<pubDate>Sat, 19 May 2012 18:35:32 -0400</pubDate>
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<title>Day in the Life of JAN Kelley</title>
<link>http://www.jankelley.comblog.php?blogId=81</link>
<pubDate>Fri, 23 Jul 2010 09:51:58 -0400</pubDate>
<description><![CDATA[Have you ever pondered the diversity of things that happen around the world in one day?
On July 24th, millions around the world will answer just that. "Life in a Day" is a global YouTube experiment where millions of people around the world will be&nbsp;filming a&nbsp;day in their lives and uploading it to a dedicated&nbsp;YouTube channel. Thereafter, a cinematic presentation will be developed from these videos.
I think this is another&nbsp;brilliant idea from YouTube that takes "Broadcast Yourself" to a whole new level.&nbsp;Here's a teaser of our LifeinaDay experiment!]]></description>
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<author>sjeyarajah@jankelley.com (SinthuJeyarajah)</author>
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<title>619 meetups 93 countries 24 hours ONE passion</title>
<link>http://www.jankelley.comblog.php?blogId=70</link>
<pubDate>Thu, 01 Jul 2010 09:52:52 -0400</pubDate>
<description><![CDATA[June 30th was Social Media Day and was celebrated by thousands worldwide with over 600 meetups organized through Mashable, streamed live on their site.&nbsp;I attended the Toronto meetup at Madison Avenue Pub where over 250 inspired minds had gathered.&nbsp;
Kicking off the night, were three great speakers that put their point of view on social media forward. Scott Stratten, a Twitter enthusiast, challenged the crowd to think beyond a monetary ROI for social media. 
"Social media is about relationships,&nbsp;and that requires real people and real consideration. If you don't really care, about what your customer thinks - this isn't for you," Stratten had expressed. I agree, and one of the things I've learned from Jim Letwin is that you can't push a toolset without having the right mindset.
"People buy things from people they like, trust and know and a social media strategy should work to fill those three silos," Stratten had said.&nbsp;
The end of the night was a networking opportunity where I had the chance to meet fellow social media enthusiasts, most of whom had written their @twitter address on their name tags. For those interested in joining the gang - come to the next meetup on July 28th in Toronto.&nbsp;
http://www.meetup.com/Mashable/12371/]]></description>
<author>sjeyarajah@jankelley.com (SinthuJeyarajah)</author>
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<title>Earthquake on Twitter Social Media Spreads the News in Real Time</title>
<link>http://www.jankelley.comblog.php?blogId=62</link>
<pubDate>Wed, 23 Jun 2010 15:05:21 -0400</pubDate>
<description><![CDATA[This afternoon at around 1:50 pm we felt the ground shake and wondered if we might have actually experienced an earthquake. The shaking lasted about 30 seconds and shortly after confirming that everyone was ok, we went online to see what was going on.
Here's a quick update on the social media landscape:
In one hour, there were over 1,383 mentions of earthquake in&nbsp;the U.S. and Canada.&nbsp;230 mentions were from Wikipedia, 35 from Answers.yahoo.com, 31 from Flickr and unsurprisingly, the leading source was Twitter with 385 mentions.
Stay tuned for more.
*****
UPDATE: 3 hours later (4:50 pm), the volume has more than quadrupled with 6,781 mentions. With over 5,628 Tweets, Twitter continues to lead in volume of mentions. In the last three hours, Twitter's Share of Voice for "earthquake" in Canada and the&nbsp;U.S.&nbsp;has grown from 75% to 83%.]]></description>
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<author>sjeyarajah@jankelley.com (SinthuJeyarajah)</author>
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<title>Five burning questions a social media analysis can answer</title>
<link>http://www.jankelley.comblog.php?blogId=45</link>
<pubDate>Sun, 09 May 2010 15:14:09 -0400</pubDate>
<description><![CDATA[Whether you are actively in the conversation or preparing to make your entrance, the starting point and evaluation point for your social media strategy should be a situation analysis. Here are the five burning questions a situation analysis can answer:
&nbsp;1.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; What is being said about your brand? What is your brand volume? What is the customer affinity to your brand? What was their response to your product launch? Do customers recommend your brand?
2.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; What is being said about the category or industry?Is the category growing or declining? What is relevant to this audience? How does your brand fit in this context?
3.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Where are the conversations taking place?Are there hot spots where most of the conversations are taking place? Is your brand being discussed there?
4.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Who are the key influencers?Who are the thought leaders in your category? What do they think about your brand? How influential are they? Are there one-off mentions of your brand or do you have strong brand advocates?&nbsp;
5.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; How is your brand positioned against competitors?How do you measure up in volume and sentiment? What positioning do you own versus your competitors? What strategies are your competitors employing and how are they performing over time?
A&nbsp;well-defined problem is half-solved and a good social media situation analysis will&nbsp;do the same. ﻿﻿﻿﻿]]></description>
<author>sjeyarajah@jankelley.com (SinthuJeyarajah)</author>
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<title>Advanced Segments in Google Analytics For Marketers that Love Customer Segmentation</title>
<link>http://www.jankelley.comblog.php?blogId=19</link>
<pubDate>Sat, 17 Apr 2010 11:10:06 -0400</pubDate>
<description><![CDATA[Observe. Segment. Observe.
&nbsp;
This is what the Advanced Segments feature in Google Analytics allows you to do. It provides data that indicates varying behaviours among these segments as they interact with your site. Is segment A more interested in purchasing something on your site than segment B?&nbsp; You can find out.
The feature allows you to define visiting segments by setting criteria for certain metrics. While it may take a few minutes to setup, this feature can save tons of data manipulation time if you are manually exporting, manipulating and analyzing. For example, one of our clients, elearnnetwork.ca has 18 Centres across Ontario. Google offers data by city, but because the catchment area of each Centre extends beyond the city it is located in, we can group the data from nearby cities together using Advanced Segments in Google Analytics.
The segments can be turned on and off at any time and these filters can be used to overlay all other data available in Google Analytics. For example, by turning on the Toronto segment you would see the Toronto-specific data for Traffic Sources, Content, Goals and Visitors data. This is powerful data for tracking and comparing performance by Centre, especially when there may not be an individual micro site or webpage on the website dedicated to that particular region. Try setting up a segment today, you can find the feature on the left hand panel of the navigation under My Customizations.]]></description>
<author>sjeyarajah@jankelley.com (SinthuJeyarajah)</author>
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