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<title>Jan Kelley Marketing Blog - Andy Pritchard</title>
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<description><![CDATA[Jan Kelley Marketing Blog - Description]]></description>
<image><title>Jan Kelley Marketing Blog</title>
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<pubDate>Sat, 19 May 2012 18:04:32 -0400</pubDate>
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<title>Ontario Uncorked for Adventurous Connoisseurs</title>
<link>http://www.jankelley.comblog.php?blogId=167</link>
<pubDate>Wed, 23 Nov 2011 17:33:35 -0500</pubDate>
<description><![CDATA[This spring, Winery &amp; Grower Alliance of Ontario approached us to develop a website that makes planning a wine tour in Ontario&rsquo;s famous wine regions fun, engaging and efficient.
Our first step was to understand our audience: how they are currently creating tour itineraries, what they are looking for from a wine tour planner, and so on.&nbsp; We gathered consumer research and had conversations with countless wine lovers (luckily there were plenty within close proximity) and developed a consumer profile and digital persona for the target wine region tourist.
Our Adventurous Connoisseurs are passionate about wine. They know that there is more to wine than the liquid that is in the glass. &nbsp;They know about wine tasting and pairings but they really get excited when the commentary goes &lsquo;past the grape&rsquo; and into the story, the mythos, behind it all. &nbsp;To them, visiting wine country is about discovery and getting away. &nbsp;It is an escape from the grind of city life where everything slows down; they can relax and take it all in. &nbsp;After all, a fine vintage takes a little longer to tell its story.
Also &ndash; they are busy urbanites who want technology to make tasks more efficient.
We made OntarioUncorked.com to be a marriage between these two insights. The homepage is a stylish, old-world illustration of Ontario&rsquo;s wine regions produced by Ontario artist, Tim Zeltner*. The illustration is intended to remind you of the simpler time and way of life that awaits you in the rural communities that grow Ontario&rsquo;s wines.
Once you select your region to discover and begin building your itinerary, you are empowered by a blazing fast web application supported by Google Maps that allows you to intuitively find wineries, restaurants and accommodations, add them to your itinerary and share it all with friends. OntarioUncorked.com is quite simply the most fun, engaging and efficient way to learn about Ontario&rsquo;s wine regions and create a tour itinerary. Cheers.
&nbsp;
Ontario Uncorked: www.OntarioUncorked.com
*You can view the illustration process at the Ontario Uncorked Facebook page (http://www.facebook.com/pages/Ontario-Uncorked/190547400998664).
Winery &amp; Grower Alliance of Ontario - http://www.wgao.ca/
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<author>apritchard@jankelley.com (AndyPritchard)</author>
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<title>Hyperbole</title>
<link>http://www.jankelley.comblog.php?blogId=161</link>
<pubDate>Wed, 28 Sep 2011 17:08:10 -0400</pubDate>
<description><![CDATA[Hyperbole&nbsp;(&nbsp;/haɪˈpɜrbəliː/&nbsp;hy-pur-bə-lee;[1]&nbsp;Greek:&nbsp;ὑ&pi;&epsilon;&rho;&beta;&omicron;&lambda;ή, 'exaggeration') is the use of&nbsp;exaggeration&nbsp;as a&nbsp;rhetorical device&nbsp;or&nbsp;figure of speech. It may be used to evoke strong feelings or to create a strong impression, but is not meant to be taken literally.]]></description>
<author>apritchard@jankelley.com (AndyPritchard)</author>
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