Chantel brings years of experience in developing integrated, multi-channel communication programs that drive results. She is a gifted brand strategist and facilitator who knows how to find the key insight that will transform organizations and drive the delivery of a powerful brand experience.
She has spearheaded the development of a multitude of integrated multi-channel marketing campaigns for clients such as GO Transit, riterate.ca, Genuine Health, Sobeys/Compliments, Canadian Blood Services, Heart and Stroke Foundation, Knowledge First Financial, Mohawk College and Reliance Home Comfort - to name a few.
Chantel has an MBA in Marketing and Innovation from McMaster University, a B.Sc. in Human Kinetics from the University of Guelph. She lectures regularly at college and University and is a judge for Canada's Next Top Ad Exec.
Recent speaking engagement include the Toronto City Summit Alliance Roundtable on Public Transit, University Professional and Continuing Education Association Annual Conference and the IABC Golden Horseshoe.
Chantel is an active community volunteer and is currently a Board Director for Hamilton Health Sciences.
I am so happy the City and the Province have finally hammered out a plan that will allow everyone to get to work building out transit in the GTHA. A strong public transit system is critical to region's economic prosperity not to mention our quality of life. I truly believe that if we can just get this one transit project und...
I heard Jimmy Wales, Founder of Wikipedia, speak yesterday at the CMA’s annual Digital Day. Unless you’ve been living under a rock, you know that WIKIPEDIA - an essential summary of knowledge – is the ultimate in consumer generated media. Wikipedia is completely not-for-profit and all of the content is managed by v...
If you are a parent, you know the old African proverb “It takes a village to raise a child”. You know that to raise a happy, healthy and hopeful child, it takes a family, friends, teachers, neighbours, clergy - it takes a village. You probably also recognize that this is more true than ever in today’s fast paced, e...
TTC officials are promising to start work immediately on improving customer service with 78 improvements recommended Monday by an outside expert panel. This is a good start but is really just the beginning. In order to create a culture of customer service, the TTC must undergo true organizational renewal and transformation.&nb...
I was invited to speak about public engagement at the Toronto City Summit Alliance Roundtable on Transit and Transportation Infrastructure Funding yesterday. It is a complex and often polarizing issue but I hope that as a marketer from the 905, I brought a slightly different perspective to the challenges and opportunities. Here are ...
When talking about branding these days, I often think of this quote by Mark Twain. Last week, I attended the ICA’s (Institute of Communication Agencies) FutureFlash conference. There was an amazing line-up of speakers discussing how digital technology has fundamentally changed marketing and continues to change it. Really exci...
1 in 5 Ontario children and youth has a mental health problem - that's about 500,000 kids. Disorders range from anxiety, depression and conduct disorder to attention deficit hyperactivity disorder, eating disorders, schizophrenia, and bi-polar disorder. Mental health is a widely misunderstood and difficult to discuss subject. And w...
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