905-631-4448 jletwin@jankelley.com
After completing his Bachelor of Science and MBA, Jim Letwin began his work in marketing brand management with Ralston Purina, (Meow Mix, Puppy Chow) and then Warner Lambert (Halls, Dentyne) before landing at SC Johnson (personal care products). He joined JAN Kelley Marketing as a member of the Marcom Strategy Team, working on a wide range of retail, consumer packaged goods and B2B businesses.
He's been a highly regarded instructor within the MBA program at McMaster's DeGroote School of Business for 20 years and he claims he's learned way more as a teacher than as a student. Jim's an active community volunteer, an inspired public speaker and a very dedicated Disney Fan!
It’s the job description of the San Francisco cable car “gripman”, a name which derives from the fact that the levers in the car control the "grip" of an underground cable that moves the trolley car along the tracks. On a recent trip to Fog City I made it a point to stand on the side runner and cling on to the pole...
At JAN Kelley, we’ve learned that there’s always so much more to learn. Even though we’ve been working very closely with dealer, franchise and sales networks for more than 20 years now, our work requires us to get to the next level of thinking, capability and marketing know-how. And there’s always another level. W...
I recently attended the Canada-India Business Council's 7th Annual Diwali Gala dinner and came away both impressed and amazed. Diwali (pronounced de-voll-ee) is a "Festival of Lights" and celebrates the triumph of good over evil. It is about hope. As I understand it, the most important day of the Festival is actually November 5th, but th...
I recently joined Paul Gillin and Manish Mehta, Vice President, Global Online for Dell Online in a webinar panel discussion of the role of Social Media in B2B. Here are some of the points that I covered during that very interesting and lively panel discussion. Business to business marketing has always been about relationships. These have...
Over the years, brands have been thought of, managed, marketed and experienced in many ways. We have shaped their evolution from "what it does" to "how it makes me feel" to "who I am". And now, enabled by digital technology and social communities, brands have increasingly become gateways and launching pads to "what I want to become". Whil...
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