Where would one go to find a top notch Director of Social Media & Senior Consultant who can make a stained glass window, belly dance, and take cool photos on the side? Oh, and they have to have an MBA. The answer is JAN Kelley Marketing. Yep, right here among us walks Kim McWatt. A graduate of the University of Waterloo and Wilfrid Laurier University, Kim is a truly talented individual to say the least. In addition to a passion for Social Media, Kim has amazing organizational, project management, and analytic skills. What’s funny is that despite this wide range of aptitudes, modesty might be Kim’s most recognized trait.
"Content, content, content," – say that with a petulant whine à la Jan Brady. Are we making too much out of content? Content is all the rage today. Content is King! Content is everything, and everything is content! Christopher Walken as "The Bruce Dickinson" delivering that iconic phrase. While everything is con...
According to census predictions, Generation Y (or Millenials) born between 1976 and 2000 outnumbered Baby Boomers and Gen-Xers in 2010. Why is this important? This is an important consideration for B2B companies for a number of reasons. The Gen Y cohort has grown up in the age of technology. They are the most plugged-in generati...
My colleague Krista Benz and I had the opportunity to present at the Canadian Franchise Association’s annual Marketing Day held at The Old Mill in Toronto. Our topic was on strategies to engage and excite your dealer, franchise and sales networks. If You Build It...They Will Come If you build it...they will come As show...
When you think of the types of organizations using social media technologies, most people would automatically think of fashion retailers, restaurants, or big corporate brands / manufacturers. It’s actually quite exciting to see other industries starting to embrace social media in their marketing tactics. Clearly, any company w...
To have a social media policy or to not have a social media policy? That is the question. For some, the answer is no. Policies are useless, uninspiring, inhibit creativity, and essentially are stupid. For others, policies are important to protect both employees and the employer. What do I think...well I fall into the group of th...
Whether you’re interacting with someone face-to-face, via telephone, or online, there are still basic common sense rules of etiquette which should be followed. Unfortunately, common sense doesn’t always come into common practice, especially for online etiquette. Many people still think that because they’re online, the r...
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