905-631-3978 knicholson@jankelley.com
As the Vice President and Chief Financial Officer, Ken is the man who manages the balance sheet here at JAN Kelley Marketing – crunching numbers and cutting the cheques that open the doors every morning and keep everyone happy. He previously worked in the finance departments of a few multi-nationals, but the appeal of growing a smaller company proved too strong. So, Ken brought his skills, smarts and easy-going personality to JAN Kelley Marketing over 20 years ago. One mustn’t be deceived by his mild-mannered, bordering-on-quiet disposition at the office. When the workday’s done, Ken trades number crunching for the crunching metal and roaring engines of stock car racing. On speedways throughout Southern Ontario, the slender, soft-spoken accountant can be found blazing down straightaways, making daring passes, or flying around banked turns on his way to a checkered flag. And when the snow flies, Ken and his racing-enthusiast wife and son dust off the ATVs and snowmobiles for some more high-risk/high-reward fun – apparently part of our “Get in Harms Way” program that permeates the office.
Return on Marketing Investment (ROMI) in its simplest form measures the margin contribution derived through incremental sales directly related to a specific marketing activity. The problem with this simplified ROMI measurement is that it ignores the values of long-term brand building through other communications inserted into the ma...
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