905-631-4455 ldraksler@jankelley.com
Want to know who really keeps the JKM machine firing on all cylinders? Well, look no further than Leanne. As Operations Manager, she’s obsessed with ensuring that our processes and procedures support the day-to-day operation of the company. She reviews project workflow and estimating to ensure we’re structured to deliver high-quality creative solutions to clients in the most efficient way possible. And having served on both the Creative and Marcom Strategy sides of the biz, Leanne’s experience brings a unique perspective into the challenges and opportunities of running an agency. The graduate of the Ivey School of Business at the University of Western Ontario also has good marketing sense and is great at identifying consumer insights, which is partly what drew her to the industry in the first place. That, and the never ending supply of giggles, goofiness and shenanigans that mark most days. And coming from a family of practical jokers, the job suits her perfectly.
Advertising Age recently issued an article, "Product Offerings are Pretty Slim for Obese Consumers", highlighting the fact that although the majority of American consumers are overweight, many marketers continue to ignore this demographic http://adage.com/article?article_id=145967. Even more interesting has been the variety of responses t...
The cold certified beer cans are back, and this year, Coors Light has brought cold certification to a whole new two-tiered level: "Cold" and "Rocky Mountain Cold". I ask you -- is cold beer simply not good enough for us anymore? What's next...Tundra Cold??? More further to the point, what does it say about us when we can't tell if o...
It's finally happened. A feminine hygiene company has found its sense of humour. Instead of telling women to have a happy period (any way I can get the guy's number who created that line so I can chat with him during my next "happy" time?), Kotex is promoting its newest line of products "U by Kotex" with an honest, wit...
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