Experience:
- Over 10 years of Marketing Communications and Sales Building experience in both Business-to-Business channel engagement and direct to consumer marketing.
Specialization:
- Business-to-business and channel engagement
RECENT EXPERIENCE:
Client/Brand/Division experience:
- Navistar Inc. / International Truck & Engine Corporation
(Parts & Service, New Truck, CSO)
- Prime CarCare (Speedy Auto Service & Minute Muffler Brake & Wheel)
- DuPont Performance Coatings
(Automotive Collision, Commercial Fleet Vehicles)
- General Motors of Canada (Brand & Retail)
(All 60+ vehicle nameplates & brands including Chevrolet, Oldsmobile, Pontiac, Buick, GMC, Cadillac, Hummer)
- General Motors Parts & Accessories
(All 60+ vehicle nameplates & brands - Print, Online)
- Valvoline of Canada (Eagle One, MaxLife)
Brand, Media, Broadcast, Online, Print)
RECENT FORMAL TRAINING:
- Canadian Marketing Association: 2010 Certification for Direct Marketing
Everyone knows relationships are complicated, especially those that involve multiple stakeholders all with vested interest and sometimes varying agendas. Each may wish to push their own agenda, but can’t push too hard because of the nature of the channel interdependencies. It may also come as no surprise that at times tr...
Well it’s on! It’s actually been on for a while and if you’re not into tabs you will be soon. So what tablet is right for you? Well it really depends on what you’ll be using it for. Are you in the market for an Android tablet? Windows tablet? iPad tablet (IOS)? webOS tablet? Blackberry OS t...
Well not really, but almost. It might as well be if you're talking about the world of SEO. If you offend this Panda it will slap you silly and send you reeling. Better listen up or you may have the “noodle dream”. The new algorithm now incorporates more “user feedback signals”. So, what was the ...
myEDGE unveils myPromos 2.0 myPromos 2.0 has received unprecedented fan-fare at Navistar and for good reason! This application allows users to access and customize a large number of templates online at any time and email the result to their customer base, or download high-res, print-ready files for local print. More i...
...I'm not kidding. 5 years ago the myEDGE Virtual Parts Counter (VPC) was born. From its humble beginnings of a promotional site pushing offers to customers en mass, it has undergone several iterations of refinement. NATIONAL VIRTUAL PARTS AND SERVICE COUNTERS: The newly released National Virtual Parts Counter is in its ...
The myEDGE mainstay has just received a complete overhaul making an online experience second-to-none for an in-context print collateral development tool. myEDGE dealers are currently using this newly overhauled application for their current JUL/AUG 2011 promotional period. This tool is exceedingly complex on the backend, but ...
Well the myEDGE team has done it again – pushed the envelope for dealer sales tools. A tool for Sales Staff managers and Outside Sales Staff alike! myEDGE SalesPRO allows dealers to react to market conditions and really stand out from their competition. This is a dealer B2B-facing application, not a consumer-facing applicati...
Although there are countless others that make up Pay-Per-Click or other models of paid search - it really comes down to three major players - Google, Yahoo, and Bing. There is no doubt that Google is king of search, but you must consider your Yahoo and Bing options as well. The ultimate decision will rest on knowing your customers ...
To some it’s a grey area of compliance and understanding, to others - an afterthought, and some cases privacy, unfortunately never enters the conversation. Perhaps the following words can shed some light on the subject from a Canadian perspective (The U.S. is another story – let’s save that for another day). I wil...
As I sit here listening to Pearl Jam – a band that led a generation of musical rock influence, I wonder whether PURLs will be viewed as a comparative equal in the context of breaking down barriers, and driving change? Will PURLs be seen as groundbreaking? A catalyst to drive marketers to form new norms when engaging thei...
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