Peter Petch Dealer Marketing Specialist

905-631-3944   ppetch@jankelley.com

Peter comes to JAN Kelley Marketing armed with a strong suit of international experience. Not to mention some solid educational accomplishments – a Bachelor of Science and an MBA snagged from Rochester Institute of Technology. The native of Peru formerly worked at Grey Advertising Peru and helped launch Grey Direct. Prior to that Peter was on the client side at P&G and Kraft-General Foods. The problem was that he found himself spending more and more time at the ad agency. And now Peter is spending all of his time at an ad agency. Since arriving in Canada, Peter has been active in Canada’s multicultural community participating in the Centre for Spanish Speaking People, the Canadian Hispanic Congress and the Halton Peel Hispanic Association.

Industry News May 30, 2011

Mega-regions Pack a Huge Punch

While doing research on the future of freight logistics I was intrigued by the term “mega-regions” and how they would affect freight flows and the commercial activities that generate them. So I googled it and took a detour...  Mega-regions They are huge concentrations of population and economic activity that cover multi...

JKM News , Industry News , Client Work Mar 29, 2011

A Truck Parts Sales & Marketing Experience in Colombia

Navistar recently held a regional meeting at their Latin American Training Center in Bogota, Colombia, for a leadership group of Parts Managers from the Caribbean, Central and South American International dealer network.  Besides the planning and strategic components of the   meeting this was  an opportunity to learn a...

Social Media , JKM News , Industry News Mar 16, 2011

Social Media in the Transportation Industry

Social Media is not only for trendy Business–to-Consumer fashion or entertainment organizations and digital developers (see  Social Media Outside of the Mainstream) but also for all manner of Business-to-Business enterprises, including the transportation industry. The Ontario Trucking Association (@OnTruck) recently organized ...

Direct Response , Creativity , Branding Mar 24, 2010

And You Thought Canada Was Already Multicultural

The bulk of the media surrounding the release of the Stats Canada report "Projections of the Diversity of the Canadian Population "(91-551-X ) centered on the significant growth estimates that populations identified as "visible minorities" in Canada will achieve by the year 2031. But while race continues to be newsworthy the important d...

Page 1 - Showing Posts 1 - 4 of 4