Richard Clifford Director of Digital Strategy

905-631-3986   rclifford@jankelley.com

Richard is the Director of Digital Strategy here at the agency. That means he does a whole bunch of figuring, devising and delivering some killer digital campaigns. He can often be found in his office reviewing analytics -- hunched over with hands drawn close together, opposing fingers rapidly tapping each other, eyes darting from side to side, grinning devilishly as he repeats to himself, “It’s working….it’s working!!” Richard was a member of one of our client’s teams prior to joining JAN Kelley – he was the web manager at AIC Ltd. and took care of their websites as well as their Content Management System. The Humber and Sheridan grad also prides himself by rippin’ up the physique in what might be the agency’s most comprehensive home gym set-up. But, no matter how much he masters that ultra-popular P90X regimen, he’s still gasping for breath as he tries to keep some peace and order among his two young boys.

Digital Sep 20, 2011

Build versus Buy

This is a classic implementation decision - should we build a custom solution or buy a packaged solution. After the requirements are developed for a project, this is one of the first alternatives to look at. It involves researching application alternatives that can best meet your project objectives, followed by a gap analysis to determin...

Direct Response , Digital Nov 14, 2010

Wow, has it been that long?

Yeah, thanks I have been working out – a lot. Have you ever noticed how awkward it can be trying to start up a conversation with someone that you haven't spoken to in years? In fact the less frequent that you speak to them the more difficult it becomes and then you simply avoid them all together. Well if you look at the date of my...

Digital , Media Apr 18, 2010

Have your shopping habits been affected by Integrated Marketing Communications (IMC)?

As Chris Sanislo points out in my bio, I am a bit of a home fitness junky. It started when my first son was born. I chose to stop working out at the gym. I felt an obligation to tend the nest and stay closer to home. I am a different type of shopper. I take a long time to make a purchase. I analyze all the details of what I need before m...

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