905-631-4443 sjeyarajah@jankelley.com
Sinthu earned her position here at JAN Kelley in the most medieval manner allowable in our softening society - she battled for it. Tooth and nail she scratched and clawed against her competitors in epic head-to-head clashes that lasted an excruciating 5 weeks. For each of those weeks she stared down her enemies, never flinching, as she solved business case after business case. Her vigor relentless. Her resolve unwavering. Until finally, she stood tall - bent, but not broken - as the winner of the MARS Apprentice program at McMaster University. Emerging in tatters from her conquest, holding her Honours Bachelor of Commerce degree high, Sinthu gloriously strode through the grand gates of JKM to the ovation of her awestruck coworkers-to-be. Finally taking her rightful seat atop her proverbial throne - a cubicle chair somewhere in the quiet north-east corner.
Have you ever pondered the diversity of things that happen around the world in one day? On July 24th, millions around the world will answer just that. "Life in a Day" is a global YouTube experiment where millions of people around the world will be filming a day in their lives and uploading it to a dedicated YouTube channel...
June 30th was Social Media Day and was celebrated by thousands worldwide with over 600 meetups organized through Mashable, streamed live on their site. I attended the Toronto meetup at Madison Avenue Pub where over 250 inspired minds had gathered. Kicking off the night, were three great speakers that put their point of view on...
This afternoon at around 1:50 pm we felt the ground shake and wondered if we might have actually experienced an earthquake. The shaking lasted about 30 seconds and shortly after confirming that everyone was ok, we went online to see what was going on. Here's a quick update on the social media landscape: In one hour, there were over 1,38...
Whether you are actively in the conversation or preparing to make your entrance, the starting point and evaluation point for your social media strategy should be a situation analysis. Here are the five burning questions a situation analysis can answer: 1. What is being said about your brand? What...
Observe. Segment. Observe. This is what the Advanced Segments feature in Google Analytics allows you to do. It provides data that indicates varying behaviours among these segments as they interact with your site. Is segment A more interested in purchasing something on your site than segment B? You can find out. The feature...
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