Best Practices: Social media for dealer/franchise networks
In our white paper “Harnessing the Power of Social Media within a Dealer / Franchise Network”, we discussed how providing your dealer/franchise network with the strategies, processes, and support tools for managing social networks locally ensures that consistent brand experience can be delivered to the customer. Setting the ex...
Hilarity & Horror: Analyzing the Top 5 Viral Videos
“So, can you guys make a viral video?”
It’s a question that’s been asked of ad agencies and marketing departments across the land. Rather than answer this question, most opt to dart their eyes around the room, offer a shrug, maybe a few inaudible murmurs while they attempt to conjure up a semi-intelligent response...
Why Consider Social Media as Part of Your Marketing Mix
Social media for dealers/franchises is more than setting up a Facebook, Twitter, LinkedIn account for every location. These are the tools, the applications. Social media is a conversation happening online – it’s customer service, product/service education, consumer reviews, and brand messaging. It’s building a relationsh...
Mobile First?
Working in a marketing agency it’s not hard to get swept up in the wave of new technologies fighting for marketing dollars. Mobile has definitely been hyped in the last few years. So, is there any merit to the marketing phrase “mobile first”?
A recent stat in a blog by Pamela McAtee caught my attention, according to Lit...
Why should marketers care about Pinterest?
A picture’s worth a thousand words. But for marketers today a picture online can be worth a thousand mentions, clicks and purchases. Enter the wide world of Pinterest, the fastest growing site in the history of the internet even when compared to Facebook or Twitter.
Pinterest, the virtual pinboard, is the latest Social Media phenom...
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