Report: Agency paging system better than yelling
An eight week internal study has concluded that the agency paging system is more effective and more supported than yelling. The study was commissioned as an ongoing commitment to consistently evaluate and improve all facets of JAN Kelley communications – either on client business or of the intra-agency variety.
“We really wan...
A LoneStar is Born!
Fans of the syndicated Motoring TV show are well versed in the luxury and high performance cars normally profiled on the popular 2-Minute Test Drive segment. But on this year’s inaugural episode, that test drive got a whole lot more interesting! Enter JAN Kelley Marketing and an innovative idea to showcase the International®...
Best Practices: Social media for dealer/franchise networks
In our white paper “Harnessing the Power of Social Media within a Dealer / Franchise Network”, we discussed how providing your dealer/franchise network with the strategies, processes, and support tools for managing social networks locally ensures that consistent brand experience can be delivered to the customer. Setting the ex...
Hilarity & Horror: Analyzing the Top 5 Viral Videos
“So, can you guys make a viral video?”
It’s a question that’s been asked of ad agencies and marketing departments across the land. Rather than answer this question, most opt to dart their eyes around the room, offer a shrug, maybe a few inaudible murmurs while they attempt to conjure up a semi-intelligent response...
Why Consider Social Media as Part of Your Marketing Mix
Social media for dealers/franchises is more than setting up a Facebook, Twitter, LinkedIn account for every location. These are the tools, the applications. Social media is a conversation happening online – it’s customer service, product/service education, consumer reviews, and brand messaging. It’s building a relationsh...
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