JAN Kelley Shared Insights

    JKM News , Industry News Jul 23, 2014

    Routine table-flip nearly induces labour

    It was one final revision too many for ultra-pregnant Art Director, Kate Bzowski. As customary among many JAN Kelley staffers, Kate elected to voice her displeasure and frustration with the proceedings by flipping over the nearest table. However, everyone within range of the airborne picture frames and desk accessories quickly became worr...

    Innovation & Creativity , JKM News , Industry News , Branding , Client Work , Public Relations , Integrated Marketing , Strategy & Planning Jul 18, 2014

    The Harley Challenge: How We Created a Brand Experience for One of the World�s Top Brands

    Brand Experience is the art of bringing a brand story to life. It’s an opportunity to go deep into a brand’s DNA, dig out the really juicy stuff and transform it into a living, breathing ‘thing’ people can touch and interact with. Usually, it’s something we see or hear about after it has occurred. We don&rs...

    Social Media , Innovation & Creativity , JKM News , Industry News , Branding , Integrated Marketing , Strategy & Planning Jun 23, 2014

    No Man is an Island

    I recently attended the C2MTL conference in Montreal. The conference, hosted by Sid Lee, was focused on exploring the intersection between creativity and commerce. One of key components of this event was based on the quote "no man is an island" The discussion focused on the 'Steve Jobs' perception’ - the ‘understanding&rs...

    Innovation & Creativity , JKM News , Branding , Client Work , Public Relations , Integrated Marketing , Strategy & Planning May 26, 2014

    BXP - What is Brand Experience?

    "What exactly is Brand Experience?" As the Director of Brand Experience at JAN Kelley Marketing I get asked this question a lot. A brand is based on many things. Most often people think of a brand as a logo (the NIKE swoosh) - a visual identity or a slogan (Just Do It). However, a successful brand consists of so much more. What it comes...

    Social Media , Innovation & Creativity , Branding , Media , Integrated Marketing , Strategy & Planning , Technology Feb 01, 2014

    Human memory isn't perfect

    This past Friday, a group of us from JAN Kelley Marketing attended Advertising Week, specifically a session from Yahoo! on "The Zero Moment of Memory".  Let me start off by asking you a question, are we addicted to our smart phones? Think on that for a little while... The answer is quite evidently yes, considering the research shows...

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