JAN Kelley Shared Insights

    Richard Clifford An interesting analogy on differentiating yourself and your brand.

    www.twistimage.com

    Can you sum up your professional you in one or two words? I was very touched watching the documentary, Being Elmo, on PBS' Independent Lens. The mo...

    Peter Petch Still new... measure, evaluate, learn, and try again

    www.reuters.com

    NEW YORK/LONDON (Reuters) - General Motors Inc's decision to stop advertising on Facebook may be a wake-up call for the No. 1 social network, but T...

    Lyle Trnr And the video. Okay, so it's ultimately a commercial but what's wrong with that?

    vimeo.com

    Flash Rosenberg imagines how the ideas in IMAGINE are tackled, tickled and teased-out by the author Jonah Lehrer. direction and live-drawing by Fl...

    Lyle Trnr Here's the first of two takes on producing ideas, separated by decades but not by ideals. Video t...

    www.brainpickings.org

    "â¦the habit of mind which leads to a search for relationships between facts becomes of the highest importance in the production of ideas."

    Lyle Trnr At the risk of perpetuating evil (or at the very least inflating the IPO share price) here's an i...

    open.salon.com

    Facebook, it seems, has a privacy issue. Enfant-CEO Mark Zuckerberg recently instructed the investment banks handling its IPO to shut their faces w...

    Social Media May 11, 2012

    In the moment. Capturing the moment. Are they the same?

    I recently attended a concert at the fabulous Koerner Hall where Cuban-Canadian pianist and composer Hilario Durán led a 20 piece big band in an evening of latin jazz with special guest Paquito D'Rivera, a fellow Cuban ex-patriate. The evening was, to my mind, the best form of entertainment in that it exceeded my anticipation, hel...

    Digital , Social Media May 04, 2012

    Decoupling and Single Source Content – Focus and Consistency

    Decoupling and Single Source Content Management are two important principles in software design and content management  – and following these principles can also help you organize and manage your digital marketing assets. Decoupling is a term used in object oriented analysis and design, which speaks of removing unnecessary rel...

    Feb 27, 2012

    Mission to MARS

    If you've poked around the 'People' section of our website long enough (and let's be honest, why wouldn't you?) you will notice that a good number of our younger employees are from MARS. Though an intergalactic excursion may be on the Agency's horizon, the truth of this puzzling acronym lies much closer to home. Marketing, Advertising, Re...

    Digital , Creativity , Branding , Client Work Feb 23, 2012

    International Trucks lets customers toot their horn for them

    To build awareness of the TerraStar among small business owners and place it firmly on their consideration list, International Trucks turned to satisfied customers. Perhaps satisfied is a bit of an understatement, these testimonials were truly glowing. Until now, many small business owners hadn’t considered the TerraStar and felt i...

    Industry News Feb 17, 2012

    Archiving Creativity to Stimulate the Future

    I recently took an active role in an historic event at McMaster University's Ron Joyce Centre. It was historic because McMaster University President and Vice-Chancellor Patrick Deane was there to officially announce the donation of a significant collection of advertising campaign materials from some of North America's most iconic brands -...

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