The Harley Challenge: How We Created a Brand Experience for One of the World’s Top Brands
Brand Experience is the art of bringing a brand story to life.
It’s an opportunity to go deep into a brand’s DNA, dig out the really juicy stuff and transform it into a living, breathing ‘thing’ people can touch and interact with. Usually, it’s something we see or hear about after it has occurred. We don&rs...
No Man is an Island
I recently attended the C2MTL conference in Montreal. The conference, hosted by Sid Lee, was focused on exploring the intersection between creativity and commerce.
One of key components of this event was based on the quote "no man is an island" The discussion focused on the 'Steve Jobs' perception’ - the ‘understanding&rs...
BXP - What is Brand Experience?
"What exactly is Brand Experience?" As the Director of Brand Experience at JAN Kelley Marketing I get asked this question a lot.
A brand is based on many things. Most often people think of a brand as a logo (the NIKE swoosh) - a visual identity or a slogan (Just Do It). However, a successful brand consists of so much more.
What it comes...
Human memory isn't perfect
This past Friday, a group of us from JAN Kelley Marketing attended Advertising Week, specifically a session from Yahoo! on "The Zero Moment of Memory".
Let me start off by asking you a question, are we addicted to our smart phones? Think on that for a little while... The answer is quite evidently yes, considering the research shows...
Customer Experience is the New Marketing
If you're in the service business – and who isn't – there is at least one thing that you must fully understand and embrace if you are going to successfully market.
Business is personal.
This applies to you if you are the CEO, VP of Operations, or on the front line engaging customers one-on-one. It even applies if you are an...
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